Style has no limits
My size has always been an average 14 – 16 or L. When I was looking for something modern or minimalistic, I would come across an answer “We do not have your size”. I have never thought to look at plus size clothing shops, because they do not have clothes for my style. Maybe for my grandmother but definitely not for me.
Then I started to feel the discrimination for body shape and demand for medium-sized fashion. I have learnt that 12, 14, 16, 18, 20, 22 are the perfect sizes for women’s physique. And for men – L, XL, XXL. This is when I decided to create the minimalistic Baltic fashion for people like me.
Julija Janus – a fashion designer and founder of JULIA JANUS platform. After the graduation from Vilnius Academy of Arts, she built a small bespoke fashion studio and created individual clothes for more than 10 years. At the same time, she was working with various fashion brands from Lithuania, Denmark, Canada and was making ready-to-wear clothing collections.
JULIJA JANUS brand was established in 2008.It is about body positivity with a focus on the high variety of sizes and minimalistic, Baltic style.However, the traditional fashion industry did not want to accept the new idea of the brand. They have tried to label it as a plus size fashion.
Julija realized that she discovered a new niche and created a platform in 2017 with the idea to unite the designers and brands from Baltic Sea Region who are trying to go on a non-discrimination path: to liberate people from imposed size censorship. The goal is to allow the feeling of style and modernity for those who are disappointed with the current supply and can only find clothes occasionally or tailored individually.
We collaborate with different artists and product developers to improve our design and to create elements of the all-encompassing lifestyle of a modern human being. This process is key to our way of conducting business and developing our distinctive integrated cultural platform, where fashion meets pottery, woodcarving, textile design, jewelry, glass art, and modern gastronomy.
We’re looking forward to collaborate with various artists. If you’re a creative person and have an amazing idea how we could work together, don’t hesitate to contact us.
Since fashion and food are two inextricably linked elements of the creative lifestyle, we started to collaborate with innovative chefs from Nordic countries to create our look-cook-book, Fashion & Food. The book is a perfect visual synergy of outfits and dishes.
This interdisciplinary project is our seasonal publication where two tastes - fashion and food - reflect the lifestyle of Baltic cultures.
Another important element of everyday life is music. In collaboration with music producer and DJ GeraiGerai, we have created a special soundtrack - Baltic Sounds | Organic Geometry. GeraiGerai integrates the sounds of the Baltic region, such as rain, conversations, wind, noisy streets and markets with the sound of modern electronic music. A copy of this CD with its unique soundtrack is available for purchase at all Julia Janus Concept Stores.