Julia Janus (Baltic Identity)

A holistic clothing and lifestyle concept, which embraces Baltic fashion for men and women, and includes accessories, jewellery, furniture and elements of dining culture.

When creating this concept, which enables a person to feel contemporary and still remain in the comfort zone of the aesthetics of their body shape, I aimed to purify fashion by letting go of stereotypes, boundaries, and clichés. An outfit should be comfortable, feel like a second layer of skin, give you wings, and not demand too much of your attention, so that you are able focus on more important things in life. The aesthetics of this fashion concept does not rely on age or size.